The Truth About Managing your Social Media
If you Think Social Media is Easy to Manage, Think Again
It is amazing how many people believe that managing their social media campaign requires a lot more than just setting up your Facebook and Twitter pages. Read this article written in the Huffington Post and see for yourself as to why managing your social media is not so simple and truthfully requires professional work:
Everything PR5 Social Media Marketing Myths: Busted!Huffington Post (blog)Were you one of the businesses that thought the ‘Internet concept’ was overblown? Did you scoff at the notion of ‘electronic mail?’ Today these are indispensible …How 30 Days …
So sure, anyone can set up a social media site (ie Facebook page, Twitter page, YouTube page). That is easy enough to do. However, in order to create a successful campaign, you need to build it or hire a social media manager to build it for you.
As mentioned in the article, building up your social media campaign requires more than just setting up your pages and hiring a bunch of kids making irrelevant posts all day. You are also not going to get too far if you go and purchase likes and followers. You need to actually get out there and spend some time interacting with those who you would like to be your followers. If you give them useful information, nine times out of ten they will follow you back.
If you follow them, remember you can even ask them nicely to follow you back after introducing yourself in a private message. But be sure to interact with them. The more you do this, the more of a positive online presence you will create.
Creating social media campaigns do not happen overnight like anything else. If you are too busy to do so religiously, you can always hire professional social media workers to do it for you!
Either way, if you want to create a positive presence, you need to work for it.